Vestel centralizes sales operations and processes to increase efficiency and builds solid base for the future with Salesforce

Founded in 1984, Vestel is a global group of 27 companies, 16 of them abroad. It offers a wide range of products, from consumer electronics and major household appliances to digital and mobile products, small home appliances and LED lighting. With around 19,000 employees and Vestel City, its manufacturing base spread over 1.3 million m² in Manisa, the group is a major force in the Turkish economy. Vestel City is one of Europe’s largest single-site industrial manufacturing complexes.

The starting point

Vestel’s sales team works with both dealers and end consumers and spends much of its time in the field. When sales information is scattered across different systems, the team spends time on operational work that should go to customers, and it becomes harder to see who was contacted and when. Vestel’s goal was to centralize its sales operations and processes on a single platform, increase efficiency and build a solid foundation for growth.

What we did together

We moved sales processes to Salesforce Sales Cloud, so every step from prospect to order is now tracked in one place. With Salesforce Experience Cloud we connected dealers and customers to the same platform, bringing the B2B and B2C channels together on a single infrastructure.

We integrated Salesforce end to end with SAP, Vestel’s ERP system. Stock, order, invoice and service information flows between the two systems, and the sales team reaches it without leaving Salesforce.

With Datorama we combined sales and marketing data into reports that show performance on a single screen. On Salesforce Platform we also built applications for Vestel’s specific needs.

The result

Productivity in daily operations has doubled, giving the sales team more time for field sales. Increased visibility helps the team optimize its communication cadence with customers, and new insights deepen relationships with both prospects and existing customers. Vestel’s sales processes now run across all channels (omni-channel).