Plan campaigns with your customer data and measure the results.
Marketing teams often export a customer list from another system, load it into an email tool, send the campaign and follow the results in a separate spreadsheet. Who bought, who has a complaint and who has not shopped for six months are not visible in these lists. Measuring a campaign’s effect on sales is often left to guesswork.
The system we build connects marketing to the same customer data as sales and customer service. Audiences are built from that data, campaigns run step by step on their own, and results are measured in the same place.
Audiences
A customer’s purchase history, open support requests, activity on the website and preferences come together in one profile. Audiences are built from these profiles with rules: customers who have not shopped in six months, those who bought a product but not its accessory, those whose contract ends soon. The lists update themselves every day.
Campaign journeys
A campaign is set up as a journey with steps rather than a single send. For example, an invitation email goes out first and the system waits two days; those who opened it get a discount code by SMS, those who did not get a reminder. A customer who buys leaves the journey automatically, and a customer with an open complaint never receives the campaign.
Channels
Email, SMS, mobile notifications and ad platforms are managed as parts of the same campaign. Consent and contact preferences are kept in one place; if a customer has opted out of a channel, nothing is sent through it.
Connected to sales
Business customers who show interest in a campaign reach the sales team as opportunities. Reps see how the customer responded to which campaign before the conversation starts. Sales that come from a campaign are followed on the same record.
Measurement
Open, click and conversion rates are reported by campaign, channel and audience. The result that matters most, the sales and revenue a campaign brought in, appears in the same report. What worked with which audience goes into the plan for the next campaign.
